Instagram is the second most popular social media network after Facebook, and it has become the new home for brands. Through Instagram the engagement has become high, followers are brand-loyal, and real business goals can be achieved. More than 600 million people use Instagram every month and more than 25 million companies worldwide already use Instagram and from that 200 million users visit at least one business profile every day.
How To Promote Your Business On Instagram For Free?
To stand out with this 600 million users you need to work to stand out. Here in this article “How to promote your business on Instagram for free?” you will find the techniques, and tips for promoting your business on Instagram. Read on.
6 Techniques and Tips to Promote your Business on Instagram
If you are just getting started or you just need to refine the existing strategy, here is the best 6 techniques, tips and everything you need to know about on how to promote your business on Instagram for free. Let’s have a look.
1. Be an active Participant on the Platform
The most important thing in the social media strategy is you need to be involved more than just a publisher. Be an active participant on Instagram means a few things, they are:
- Follow other people, brands, and influencers.
- Engage in the comment section of your post and others.
- Publish the awesome content of prospective customers and mention them.
2. Use Branding
Branding is one of a big part of content creation and also try to stick with one branded theme. Once the customer used to identify your brand, then they will be more comfortable with your brand. With the help of branding, you will grow more quickly and also you will have better brand recognition and recall. When you use branding you will come across as more professional.
3. Use Trending Topics in your Topics
Trending is the best practice when it comes to social media in general. You will get a serious leg up if you can tap into what people are already thinking about. So always try to focus on the trending topics, because that will help you more reach.
4. Take Amazing Photos
If you simply got to have great photos, Instagram will work for your business. Instagram is all about the visual effect, but for a professional photo, you don’t need any equipment. Your mobile phone is the best choice when it comes to Instagram photography. To get the best photos when shooting with your phone, here are some best tips:
- Use natural light.
- Avoid harsh light.
- Use the rule of thirds.
- Try different angles.
5. Use Hashtags
Using the right hashtag will make your Instagram content easier to find. For the people who don’t follow you already but the hashtags will help them to find the content they search for. Because contents on Instagram is not searchable but the hashtags but when someone clicks on or searches for a hashtag, they see all the associated content. Few best hashtag practices:
- Use common hashtags which are searched more frequently.
- Use hashtags which are relevant exclusively to your target market.
- If you’re choosing a brand or campaign-specific hashtag, go with something which isn’t being used by someone else.
- Use location-based hashtags to incorporate your brand into your local area.
6. Include Video Content
Try to upload videos to Instagram, if it’s not to a certain standard this is the last one and delicate one. It gets more engagement and nothing communicates unprofessionalism as fast as poor sound and video quality.
So hope you liked this article “How to promote your business on Instagram for free?” and find useful. From the above article, you have got the simple techniques and tips to promote your business on Instagram. If you had loved this article we had love to hear about your results. Are there any questions or if you have any other suggestion and inquiries you can get in touch with me through the comments section.