In a world where most people spend most of their time on the internet, it has become very important to know the tool very well to be able to connect to the people, because it is only through the internet that people can be connected to in this generation. Previously, it was very important for people to spread the word of a new business so that they can be benefitted by keens, friends and acquaintances.
And people even came out looking for things and services they needed. But for good or for bad, those times are long gone. In today’s world, businesses can be done without physically moving from your office desk. Things have gone to such extent that today your entire business can depend upon the way you portray it on the internet. In today’s world, if you want to make it big, you have to take it online. So what do people do to make their business a hit online? How do they stand out among all the other businesses as well as their competitors?
How To Choose An Seo Friendly Domain Name For Your Website?
The answer here is as simple as it is complex. They create a website for their business just the way they would have (or already have) a store or an office. This part is simple. But the real complexity comes when it comes to its content and other things that would make it different from the others, that would attract the customers towards them rather than their competitors. This is the part that plays a major role in the success of the business in the era of digital marketing.
What is Search Engine Optimization?
It all depends upon how their website is designed and how they get people to check it out. This is called Search Engine Optimization. And since all of it comes down to the traffic a company has in its website, a lot many things are done to make that happen. Social media accounts are created to popularise the brand, social media influencers are seen promoting the companies, promotional videos are seen before popular
Youtube videos and what not. But what many people don’t realize is how important it is to choose an SEO friendly domain name for their website, for it is the name that the company intents stick inside the heads of the people. Without a proper and easy to remember (stay inside the head) name of the website, it will never have the traffic that ID required to make it big.
Tips to Choose Seo Friendly Domain Name
So, here are a few tips on how to choose an SEO friendly domain name for your website
- Brand Name
Before creating a domain name for your website, you need to keep in mind what is the actual motive behind creating a web page for your company? Why is it so necessary? The real reason behind taking up all of this pain is to popularize the name of the brand or the company to such an extent that it stays in the tip of everyone’s tongue. And for that, it is important that the domain name of the company is the name of the brand of the company. The more you make them hear the word, the more are the chances of it staying there.
You will notice that people often don’t remember the name of those companies that are difficult to pronounce or words that are not used on a regular basis. Hence it is recommended that the domain name should be made up of easy words.
- The length of the domain name
This trick is also based on a psychological fact that people tend to remember shorter things more than longer ones. And so the domain names are suggested to be short and direct, for example, www.abcinstitute.com for the main webpage and hence for the admission webpage the name should be www.abcinstitue.com/admissions2019/
- Keeping it simple
In creating a domain name of your website that you want people to remember, simplicity is the key. Do not include punctuations or numbers in the domain as an attempt to make it unique. It will end up with people’s minds and will prove to be an obstacle in remembering the domain.
Domain names are important in the digital marketing world because it is the unique name that will help people find your website out of the lot in the sea of websites on the internet. So, people need to take special care of it if they wish to be successful in the world of digital marketing.