What is Bounce Rate? What is your site’s bounce rate? This is probably a question that been asked by many webmasters. Bounce Rate typically used as the measurement of the website’s overall engagement. Also, it is the percentage of sites by single-page sessions, with the visitor leaving without viewing a second page.
It is known as the most crucial site metrics, and webmasters and digital marketers try to keep that number as low as possible. The Bounce Rates are more significant because they tell us about the search engines that visitors are not finding and what they were looking for on your site, or did not find the content compelling enough to check out any other pages. If you like to know more about it, please continue reading this full article.
What is a Good Bounce Rate?
There is no such thing called good bounce or lousy bounce; it is based on the subjective on the type of page and the source of traffic. For example, if you have an informational article that answers a specific question, and the primary source of the traffic to the page is from organic search, the bounce rate of the page could be as high as 90%. So that doesn’t mean that the page is a bad bounce rate. And at the same time, if it has a high bounce rate, it could just say that the user found what they were looking for, and no longer had any need to view any other pages. That means the answer depends upon the type of website you own.
How to improve the Bounce Rate on Blog?
Improving bounce rating can be challenging, and some times it would probably be better if you could improve it a touch here and there. So here are some ideas on how to improve your blog’s bounce rate.
Create a better content
Offering genuine content through your website is more important because if your visitors are always looking for valuable and insightful content regarding a product or service. They are honestly interested in something you may offer. When you create better content, it helps to reduce your bounce rate and increase your overall conversion rate. This can help you to become a specialist in this field. When you create better content, the other things you should take care of is:
- Use proper formatting and keyword placement: This helps the users to quickly skim through text and judge if it’s valuable to them or not. Images are also important.
- Have a Clear Call To Actions: This will help the users know what they need to do to get a price quote for a product or service.
- Know your audience: If you have a niche website, then this is important. So get to know your audience and provide relevant information according to their needs.
Improve the loading speed
The loading speed of the website is essential when it comes to the bounce rate because that can be caused due to slow loading speeds. If a page takes over 3 to 3.5 seconds to load, that can cause the visitors to leave your page. So try to test your website’s loading speed by using GTmetrix.
Focus on User experience
Try to focus on user experience because if the visitors are not able to navigate your website easily, then that can lead to having a tremendous bounce rate. So here are some simple tips you can use to boost your user experience. They are:
- Having a responsive website or choosing a responsive theme is essential nowadays.
- Make navigation easier.
- Make your content easy to read by adding lists, bullets, and plenty of white space.
- Add internal links to your blog post, its great for search engine optimization (SEO).
Split up longer posts
Always try to create content which is long enough to read in a few minutes, which may increase your bounce rate. If your blog post is over 2000 words or publishing very long articles, you can split them into multiple pages by introducing a next page tag into your post.
Write a unique meta description
Writing a unique meta description to your website is essential. If you are not keeping a meta description, then you are setting yourself for a low click-through rate and a high bounce rate. To write a great meta description, here are three tips you can follow. They are:
- The meta description should be around 150-250 characters long.
- Include your targeted keyword in the description only once.
- Include a call to action in the meta description.
Target keywords with high-value traffic
Choosing the right keyword can break your campaign. So when it comes high-value keywords, that don’t mean we need to refer only to the number of monthly searches, but a mix of a particular keyword conversion value, traffic value, brand value, and personal value. There are two types of keywords, commercial and informational. Profitable keywords are more focused on buying a specific product or service, and Informational keywords are used to create awareness for a particular product or service.
These tips will help to improve a site’s bounce rate and also helps to improve its keyword rankings. I hope you liked this article “What Is A Good Bounce Rate For Blogs And How To Improve It?” and find useful. So give it a try and let us know about it.